Media Release: World Elder Abuse Awareness Day

Posted on June 10 2021


Seniors’ Week and World Elder Abuse Awareness Day: A time for celebration and conversation

Edmonton, Canada – June 11, 2021

At Sage, we have spent Seniors’ Week celebrating the strength, resilience, and contributions of seniors in our community. As the week draws to a close, our attention is turning to the ways in which the basic human rights of seniors are also threatened every day. This has never been more visible than it has been during the COVID-19 pandemic. And while we celebrate the strength of seniors, we must also shine a light on the ways in which they might also be vulnerable. A 2015 study found that 8.9% of Albertans age 55+ living in a community dwelling experienced at least one of the following five forms of mistreatment in the past year – physical abuse, psychological abuse, sexual abuse financial abuse and/or neglect.

We, as a community, benefit from the contributions of older adults, and we, as a community must also use our voice to protect them.

World Elder Abuse Awareness Day is an opportunity to create a national conversation around elder abuse prevention and what each of us can do to uphold and protect the rights of seniors in our communities. Please join us! 

Here are some things you can do on June 15 to join the conversation and help raise awareness about elder abuse:

  1. Wear purple to show your support!
  2. Promote Elder Abuse Awareness online:

From the Alberta Elder Abuse Awareness Council 

  • #GrowTheConversation
  • #Don’tLetAgeismStopTheConversation.

From the Canadian Network for the Prevention of Elder Abuse

  • #WEAAD2021
  • #RightsDoNotGetOld
  1. Share a picture of the Highlevel Bridge which will be lit in purple for the day.
  2. Learn more about elder abuse and prevention.
  3. Support the Sage Seniors Safe House.

Reach out to older adults in your community. If you or someone you know is at immediate risk or harm, call 911. If you are concerned that someone you know is experiencing abuse, call the Family Violence Information Line at 310.1818 or visit to find a resource in your area. 

About World Elder Abuse Awareness Day

June 15 is World Elder Abuse Awareness Day (WEAAD.) WEAAD was launched June 15, 2006, by the International Network for the Prevention of Elder Abuse and the World Health Organization at the United Nations. WEAAD is also in support of the United Nations International Plan of Action acknowledging the significance of elder abuse as a public health and human rights issue. Since its inception, communities throughout the country and around the world used this day to raise the visibility of elder abuse, by sharing information about abuse and neglect and promoting the resources and services that increase seniors’ safety and well-being.

Don’t let ageism stop the conversation. During this time of social distancing, it’s still important to grow the conversation about elder abuse.

Media Contact - Elder Abuse:

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