This year, Sage was awarded with the Time to Think grant from ATB Financial to assist with executing the strategic marketing plan developed by University of Alberta MBA students for our frozen meal program, Sage Savories.
Part of what makes this grant so valuable is that in addition to providing funding, ATB Financial generously offers support and expertise from their team. Sage worked with ATB Financial’s team to build on knowledge gained about the Sage Savories product and the Greater Edmonton marketplace and consumers, to develop a consistent narrative for the promotion of the product line.The successful execution of the strategic marketing plan ultimately increases the number of seniors that access Sage Savories. Increased revenues from Sage Savories will be used to support social services for seniors experiencing vulnerability.
We would like to take this opportunity to sincerely thank ATB Financial. The Time to Think Grant will assist us greatly by allowing us to fill gaps in services being provided to aging adults in Edmonton.
ATB Financial interviewed Karen McDonald, Assistant Executive Director, regarding the process of executing the strategic marketing plan for Sage Savories. To read the whole article, click here.